Market Research
What are we doing?
We are the SellCorp business intelligence team. We help businesses of all sizes to develop, earn more, launch new products, optimize processes and advertising costs. How do we do this? We study the market, consumer and competitors, analyze, recommend changes, and implement the results.
Marketing research of the company
As a business intelligence service, we are guided only by numbers and data obtained through extensive market, consumer, and competitor research.
Our team will conduct a comprehensive marketing analysis of the company. We will research the current situation, give an objective assessment, and form a marketing plan for the company.
Consumer research
Consumer research
Many factors influence consumer choice: personal motives, desires and preferences, internal and external barriers, and drivers.
Business Intelligence
Business Intelligence
A set of measures for data collection and processing. This is a flexible methodology that allows you to quickly obtain information. The choice of methods and tools is based on the questions you ask.
Competitor research
Our team will conduct a comprehensive competitive intelligence. We will study the main players in the market based on such criteria:
1. Sales. Tracking the dynamics and geography of sales.
2. Import/export. Determine the share of imports/exports of competing companies.
3. Pricing policy. We will provide comparative analysis of competitors' prices, define the factors, influencing the cost.
4. Marketing activity. Evaluate the effectiveness of marketing activities.
Market analysis
We will gather information on the market conditions, analyze the market capacity and the main players. We will determine the factors that affect its dynamics.
We will trace the structure of supply and demand and determine the target market segments. Analyze the dynamics of imports and exports. The result of market analysis is an objective assessment of its current state.
Business Consulting
Business Consulting
We will professionally help in marketing and sales. We will hold consulting, strategic and creative sessions. The format of our meetings is determined by business objectives.
Our Methods
Something We Can Help You With
Observation
This is a methodology of comprehensive study of the object with the obligatory fixation of the results. The object of the study can be the consumer, competitors, distributors. The advantage of this method is the possibility to trace the reaction to the product or service without contacting the respondent.
In-depth Interview
The method, which is implemented in the format of an informal conversation with the respondent. The goal is to get the rational, emotional and subconscious motives for the purchase.
Survey
The most common method of obtaining information promptly from a respondent. Surveys can be face-to-face or remote. In-person interviews involve direct contact between the interviewee and the interviewer. In a remote survey, the researcher's participation is indirect or excluded altogether.
Secret Shopper
The method of data collection in marketing research, which aims to study the consumer experience in the process of buying a product or service. This method is the most accurate way to assess the standards of customer service, to identify its strengths and weaknesses. Also with the help of mystery shopper you can evaluate the effectiveness of the staff, solve organizational problems.
Strategic Sessions
One of the most effective ways of solving business problems. It is implemented in a group format with the obligatory participation of company managers. The main task is to jointly form strategically important decisions for the company, for example, a marketing strategy or a plan to overcome a crisis situation.
Creative Techniques
Non-standard methods of solving business problems optimize advertising costs, allow you to build on your competitors, increase sales and brand loyalty. Our team applies the lateral thinking method, TRIZ, design thinking, brainstorming.